1. Brand desire : how to create consumer involvement and inspiration /: how to create consumer involvement and inspiration. (2016) Authors: Ind, Nicholas; Iglesias, Oriol Record Type: Book Extent: 1 online resource (ix, 190 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand hate : navigating consumer negativity in the digital world /: navigating consumer negativity in the digital world. ([2016]) Authors: Küçük, S. Ümit Record Type: Book Extent: 1 online resource (ix, 141 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /: how smart companies live their brand promise and inspire fierce customer loyalty. (©2012) Authors: Vincent, Laurence Record Type: Book Extent: 1 online resource (xii, 257 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Creating a sustainable brand : a guide to growing the sustainability top line /: a guide to growing the sustainability top line. (2014) Authors: Campher, Henk Record Type: Book Extent: 1 online resource (81 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Creating a sustainable brand : a guide to growing the sustainability top line /: a guide to growing the sustainability top line. (2014) Authors: Campher, Henk Record Type: Book Extent: 1 online resource (81 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Creating customer loyalty : using customer experience management to deliver lasting client loyalty /: using customer experience management to deliver lasting client loyalty. (2019) Authors: Daffy, Chris Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Customer experience management rebooted : are you an experience brand or an efficiency brand? /: are you an experience brand or an efficiency brand?. (2017) Authors: Walden, Steven Record Type: Book Extent: 1 online resource (260 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Customer loyalty and supply chain management : business-to-business customer loyalty analysis /: business-to-business customer loyalty analysis. (2017) Authors: Russo, Ivan, 1978-; Confente, Ilenia Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Das Fan-Prinzip : Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern /: Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern. ([2015]) Authors: Becker, Roman; Daschmann, Gregor Record Type: Book Extent: 1 online resource, illustrations (some color) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships /: how to turn customer satisfaction into customer relationships. (2019) Authors: Lafrenière, Daniel Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗