Brand desire : how to create consumer involvement and inspiration /: how to create consumer involvement and inspiration. (2016)

• Record Type: Book
• Further Information: Note: Nicholas Ind and Oriol Iglesias.
• Authors: Ind, Nicholas; Iglesias, Oriol
• Publisher Details: London : Bloomsbury Business, an imprint of Bloomsbury Publishing Plc
• Publication Date: 2016
• Extent: 1 online resource (ix, 190 pages), illustrations
• Subjects: 658.8/27; Sales & marketing; Product management; Branding (Marketing); Customer relations; Brand loyalty; Customer loyalty; Brand loyalty; Branding (Marketing); Customer loyalty; Customer relations; Product management; Business strategy; Business communication & presentation; Business & Economics -- Management; Business & Economics -- Marketing -- General; Business & management; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781472925350; 1472925351; 9781472936233; 9781472925367; 9781472925374; 1472925378
• Related ISBNs: 147293623X; 147292536X
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.