Creating a sustainable brand : a guide to growing the sustainability top line /: a guide to growing the sustainability top line. (2014)

• Record Type: Book
• Further Information: Note: Henk Campher.
• Authors: Campher, Henk
• Contents: Abstract; About the Author; Acknowledgments; PART 1; The Changing World of a Sustainable Brand; 1. The search for a sustainable brand; 2. The changing world of sustainability; 3. The pesky consumer; 4. Changing consumer behavior; 5. The need for brand transformation; PART 2; The Birth of a Brand; 1. (Sustainable) brand development; 2. Line extension; 3. Brand extension; 4. Multi-brands; 5. New brands; PART 3; The Anatomy of a Sustainable Brand; 1. A touch of product and a pinch of brand; 2. Product sustainability; 3. Sustainability branding; 4. The Sustainable Brand Model; 5. Final thoughts.
• Publisher Details: Oxford : Dō Sustainability
• Publication Date: 2014
• Extent: 1 online resource (81 pages)
• Subjects: 658.82; Relationship marketing; Branding (Marketing); Customer loyalty; Sustainability; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Customer loyalty; Relationship marketing; Sustainability; Electronic books
• Languages: English
• ISBNs: 9781910174074; 1910174076; 9781910174081; 1910174084
• Related ISBNs: 9781910174067
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.