Brand hate : navigating consumer negativity in the digital world /: navigating consumer negativity in the digital world. ([2016])

• Record Type: Book
• Further Information: Note: S. Umit Kucuk.
• Authors: Küçük, S. Ümit
• Contents: 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate.
• Publisher Details: New York, NY : Palgrave Macmillan
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (ix, 141 pages), illustrations
• Subjects: 658.827; Business; Consumer behavior; Branding (Marketing) -- Psychological aspects; Brand name products -- Psychological aspects; Customer loyalty; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Brand name products -- Psychological aspects; Consumer behavior; Customer loyalty; Business & Economics -- Public Relations; Business & Economics -- E-Commerce -- Online Trading; Business & Economics -- Industries -- Media & Communications Industries; Psychology -- Emotions; Public relations; Sales & marketing; Media, information & communication industries; Psychology: emotions; Management science; Public relations; Internet marketing; Industrial management; Emotions; Business & Economics -- Customer Relations; Customer services; Electronic books
• Languages: English
• ISBNs: 9783319415192; 3319415190
• Related ISBNs: 9783319415185; 3319415182
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.