Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /: how smart companies live their brand promise and inspire fierce customer loyalty. (©2012)
- Record Type:
- Book
- Title:
- Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /: how smart companies live their brand promise and inspire fierce customer loyalty. (©2012)
- Main Title:
- Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
- Further Information:
- Note: Laurence Vincent.
- Authors:
- Vincent, Laurence
- Contents:
- Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
- Publisher Details:
- New York : American Management Association
- Publication Date:
- 2012
- Copyright Date:
- 2012
- Extent:
- 1 online resource (xii, 257 pages), illustrations
- Subjects:
- 658.8/27
BUSINESS & ECONOMICS / Marketing / General
Branding (Marketing)
Customer loyalty
BUSINESS & ECONOMICS -- Advertising & Promotion
Branding (Marketing)
Customer loyalty
BUSINESS & ECONOMICS / Management
Electronic books - Languages:
- English
- ISBNs:
- 9780814416778
0814416772 - Related ISBNs:
- 9780814416761
0814416764 - Notes:
- Note: Includes bibliographical references and index.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.280547
- Ingest File:
- 01_185.xml