Creating customer loyalty : using customer experience management to deliver lasting client loyalty /: using customer experience management to deliver lasting client loyalty. (2019)

• Record Type: Book
• Further Information: Note: Chris Daffy.
• Authors: Daffy, Chris
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: An Introduction to the concept of Customer Loyalty Management; Chapter - 02: Focusing on things that Enable and Enhance Success and Avoiding or Removing those that Disable it; Chapter - 03: The Essential Elements for Success at Customer Loyalty Management; Chapter - 04: Identifying, Understanding and Managing Customer Expectations; Chapter - 05: Critical Customer Experience Management Techniques; Chapter - 06: Creating and Managing the Memories that Influence Customer Loyalty; Chapter - 07: Proven and Practical Customer Loyalty Strategy Implementation Tools and Techniques; Chapter - 08: Measuring and Monitoring What Matters for Customer Loyalty – Experiences versus Satisfaction; Chapter - 09: Turning Great Loyalty Strategy Ideas into Worthwhile Actions
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.812; Customer loyalty
• Languages: English
• ISBNs: 9780749484316
• Related ISBNs: 9780749498061; 9780749484309
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.