1. Behavioral marketing : delivering personalized experiences at scale /: delivering personalized experiences at scale. (2015) Authors: Walters, Dave, 1968- Other Names: Nussey, Bill writer of supplementary textual content. Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand metrics : measuring brand efficacy along the customer journey /: measuring brand efficacy along the customer journey. (2021) Authors: Kall, Jacek Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Choice-based conjoint analysis : models and designs /: models and designs. (©2011) Other Names: Raghavarao, Damaraju; Wiley, James B; Chitturi, Pallavi Record Type: Book Extent: 1 online resource (xi, 180 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumer, prosumer, prosumager : how service innovations will disrupt the utility business model /: how service innovations will disrupt the utility business model. ([2019]) Editors: Sioshansi, Fereidoon P (Fereidoon Perry) Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumers' perception of food attributes. (2018) Editors: Matsumoto, Shigeru; Ōtsuki, Tsunehiro Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Contemporary consumption, consumers and marketing : cases from generations Y and Z /: cases from generations Y and Z. (2020) Authors: Canavan, Brendan Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Corporate branding : areas, arenas and approaches /: areas, arenas and approaches. (2015) Editors: Melewar, T. C; Alwi, S. F. Syed Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Country of origin effect : looking back and moving forward /: looking back and moving forward. (2020) Editors: Cheah, Isaac; Phau, Ian; Aiello, Gaetano, 1961- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Customization 4.0 : proceedings of the 9th World Mass Customization and Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st 2017.: proceedings of the 9th World Mass Customization and Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st 2017. (2018) Other Names: Hankammer, Stephan; Nielsen, Kjeld; Piller, Frank T, 1969-; Schuh, Günther; Wang, Ning; World Conference on Mass Customization and Personalization, 9th Record Type: Book Extent: 1 online resource (691 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Fasten your seatbelt : the passenger is flying the plane /: the passenger is flying the plane. (2018) Other Names: Taneja, Nawal K Record Type: Book Extent: 1 online resource (262 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗