Brand metrics : measuring brand efficacy along the customer journey /: measuring brand efficacy along the customer journey. (2021)
- Record Type:
- Book
- Title:
- Brand metrics : measuring brand efficacy along the customer journey /: measuring brand efficacy along the customer journey. (2021)
- Main Title:
- Brand metrics : measuring brand efficacy along the customer journey
- Further Information:
- Note: Jacek Kall.
- Authors:
- Kall, Jacek
- Contents:
- 1. Measuring Brand Awareness 2. Measuring Brand Consideration 3. Measuring Brand Purchases 4. Measuring Post-Purchase Evaluation 5. Measuring Customer Retention and Loyalty 6. Measuring Brand Advocacy 7. Holistic Metrics of Brand Health
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2021
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.827
Brand name products -- Management
Consumers' preferences
Branding (Marketing) - Languages:
- English
- ISBNs:
- 9781000436570
9781000436549
9781003167235 - Related ISBNs:
- 9780367765033
9780367765040 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.628730
- Ingest File:
- 05_038.xml