Contemporary consumption, consumers and marketing : cases from generations Y and Z /: cases from generations Y and Z. (2020)

• Record Type: Book
• Further Information: Note: Brendan Canavan.
• Authors: Canavan, Brendan
• Contents: 1. Relevance: Connecting with Consumers: Generation Y and Z Inspired by K-Pop 2. Reconstruction: Ideological Consumer Engagement: Vegan Extremism and BrewDog Revolution 3. Reassurance: Consumer Nostalgia and Never Growing Up: Otaku, Pokémon, Lego and Hikikomori 4. Reinvention: Evolving Consumer Identities: Observing RuPaul’s Drag Race Fans and Reading Taylor Swift’s Lyrics 5. Reputation: Building and Breaking Brands Off and Online: Halo Top, Angelababy and Fan BingBing 6. Refraction: Alternative Realities and Marketing Fairy Tales: Myths around Dropshipping, Meerkats and Backpackers 7. Renown: Consumers at the Centre of Attention: Tourists as Celebrities and Narcissism Normalisation 8. Rebalancing: Producing as Well as Consuming: The Success of Homemade Spread Versus the Failure of Juicero 9. Re-evaluating: Marketing amidst Shit Life Syndrome: OxyContin, and Iron Challenges 10. Reviving: Bringing Marketing Back: Inspired by Sex Toys, Slave Free Sugar and Marks & Spencer
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 339.47; Consumption (Economics); Consumers' preferences; Branding (Marketing); Generation Y -- Attitudes; Generation Z -- Attitudes
• Languages: English
• ISBNs: 9781000318401; 9781000318364; 9781000318388; 9781003013532
• Related ISBNs: 9780367820923; 9780367820947
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.