Behavioral marketing : delivering personalized experiences at scale /: delivering personalized experiences at scale. (2015)
- Record Type:
- Book
- Title:
- Behavioral marketing : delivering personalized experiences at scale /: delivering personalized experiences at scale. (2015)
- Main Title:
- Behavioral marketing : delivering personalized experiences at scale
- Further Information:
- Note: Dave Walters.
- Authors:
- Walters, Dave, 1968-
- Other Names:
- Nussey, Bill writer of supplementary textual content.
- Contents:
- Foreword by Bill Nussey ix Acknowledgments xv The Behavioral Marketing Manifesto xvii Part ONE GETTING STARTED WITH BEHAVIORAL MARKETING 1 Behavioral Marketing: More Sophisticated Audiences, Smarter Tactics, and Deeper Personalization for All 3 2 Where Are You on the Behavioral Marketing Spectrum? 15 3 Gearing Up for Behavioral Marketing: The Roles, People, and Systems Needed to Win 23 Part TWO PUTTING BEHAVIORAL MARKETING INTO ACTION 4 Pacing Yourself: Behavioral Marketing at the Speed of Business 37 5 Bringing Behavioral Marketing to Life in the Real World 45 6 Upping Your Content Game: Educating Customers Throughout the Entire Cycle 57 7 Customer Journey Mapping: Putting Yourself in the Customer’s Shoes 69 8 Channel-Level Planning: Delivering Insane Relevance Every Time 83 9 Data Capture and Hygiene: You’re Only as Good as Your Database 119 10 Campaign Creation: Segments, Logic, and Automation Are Your Friends, and Great Creative Matters More Than Ever 135 11 Behaviors and Mobile: Yes, It’s Radically Different Than Every Other Channel 149 12 Measurement and Optimization: Creating a Framework and Moving Your Own Goalposts 157 Part THREE SUCCESS BEYOND THE BEHAVIORAL MARKETING BASICS 13 It’s All About the Team: Staffing the Right Players to Succeed 177 14 Managing Upwards: Socialize If You Must, Prove Results Every Time 183 15 Best Friend Brands: Becoming Indispensable to Your Customer 189 16 Riding the Wave: Career Success Powered by BehavioralForeword by Bill Nussey ix Acknowledgments xv The Behavioral Marketing Manifesto xvii Part ONE GETTING STARTED WITH BEHAVIORAL MARKETING 1 Behavioral Marketing: More Sophisticated Audiences, Smarter Tactics, and Deeper Personalization for All 3 2 Where Are You on the Behavioral Marketing Spectrum? 15 3 Gearing Up for Behavioral Marketing: The Roles, People, and Systems Needed to Win 23 Part TWO PUTTING BEHAVIORAL MARKETING INTO ACTION 4 Pacing Yourself: Behavioral Marketing at the Speed of Business 37 5 Bringing Behavioral Marketing to Life in the Real World 45 6 Upping Your Content Game: Educating Customers Throughout the Entire Cycle 57 7 Customer Journey Mapping: Putting Yourself in the Customer’s Shoes 69 8 Channel-Level Planning: Delivering Insane Relevance Every Time 83 9 Data Capture and Hygiene: You’re Only as Good as Your Database 119 10 Campaign Creation: Segments, Logic, and Automation Are Your Friends, and Great Creative Matters More Than Ever 135 11 Behaviors and Mobile: Yes, It’s Radically Different Than Every Other Channel 149 12 Measurement and Optimization: Creating a Framework and Moving Your Own Goalposts 157 Part THREE SUCCESS BEYOND THE BEHAVIORAL MARKETING BASICS 13 It’s All About the Team: Staffing the Right Players to Succeed 177 14 Managing Upwards: Socialize If You Must, Prove Results Every Time 183 15 Best Friend Brands: Becoming Indispensable to Your Customer 189 16 Riding the Wave: Career Success Powered by Behavioral Marketing 207 17 Closing Thoughts and the Power of Actions 213 Index 219 … (more)
- Edition:
- 1st
- Publisher Details:
- Hoboken, New Jersey : John Wiley & Sons, Inc
- Publication Date:
- 2015
- Extent:
- 1 online resource
- Subjects:
- 658.872
Internet marketing
Customer relations
Consumers' preferences - Languages:
- English
- ISBNs:
- 9781119076391
9781119076438 - Related ISBNs:
- 9781119076575
- Notes:
- Note: Description based on CIP data; item not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.41532
- Ingest File:
- 02_038.xml