Corporate branding : areas, arenas and approaches /: areas, arenas and approaches. (2015)

Record Type:: Book
Title:: Corporate branding : areas, arenas and approaches /: areas, arenas and approaches. (2015)
Main Title:: Corporate branding : areas, arenas and approaches
Further Information:: Note: Edited by T.C. Melewar and S.F. Syed Alwi.
Editors:: Melewar, T. C
Alwi, S. F. Syed
Publisher Details:: London : Routledge
Publication Date:: 2015
Extent:: 1 online resource, illustrations (black and white)
Subjects:: 658.827
Marketing
Consumers' preferences
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Marketing / General
Languages:: English
ISBNs:: 9781317950905
9781317950912
9781317950899
9781315863177
Related ISBNs:: 9780415721110
9780415721127
Notes:: Note: Includes bibliographical references and index.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.20865
Ingest File:: 01_092.xml