Choice-based conjoint analysis : models and designs /: models and designs. (©2011)
- Record Type:
- Book
- Title:
- Choice-based conjoint analysis : models and designs /: models and designs. (©2011)
- Main Title:
- Choice-based conjoint analysis : models and designs
- Further Information:
- Note: Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi.
- Other Names:
- Raghavarao, Damaraju
Wiley, James B
Chitturi, Pallavi - Contents:
- Introduction -- Some Statistical Concepts -- Generic Designs -- Designs with Ordered Attributes -- Reducing Choice Set Sizes -- Availability (Cross-Effects) Designs -- Sequential Methods -- Mixture Designs.
- Publisher Details:
- Boca Raton, FL : Chapman & Hall/CRC
- Publication Date:
- 2011
- Copyright Date:
- 2011
- Extent:
- 1 online resource (xi, 180 pages), illustrations
- Subjects:
- 658.8/343
Conjoint analysis (Marketing)
Consumers' preferences
BUSINESS & ECONOMICS -- Marketing -- Research
Conjoint analysis (Marketing)
Consumers' preferences
Electronic books - Languages:
- English
- ISBNs:
- 9781420099973
1420099973 - Related ISBNs:
- 9781420099966
1420099965 - Notes:
- Note: Includes bibliographical references and index.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.148941
- Ingest File:
- 01_012.xml