Choice-based conjoint analysis : models and designs /: models and designs. (©2011)

• Record Type: Book
• Further Information: Note: Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi.
• Other Names: Raghavarao, Damaraju; Wiley, James B; Chitturi, Pallavi
• Contents: Introduction -- Some Statistical Concepts -- Generic Designs -- Designs with Ordered Attributes -- Reducing Choice Set Sizes -- Availability (Cross-Effects) Designs -- Sequential Methods -- Mixture Designs.
• Publisher Details: Boca Raton, FL : Chapman & Hall/CRC
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (xi, 180 pages), illustrations
• Subjects: 658.8/343; Conjoint analysis (Marketing); Consumers' preferences; BUSINESS & ECONOMICS -- Marketing -- Research; Conjoint analysis (Marketing); Consumers' preferences; Electronic books
• Languages: English
• ISBNs: 9781420099973; 1420099973
• Related ISBNs: 9781420099966; 1420099965
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.