Country of origin effect : looking back and moving forward /: looking back and moving forward. (2020)

• Record Type: Book
• Further Information: Note: Edited by Isaac Cheah, Ian Phau, Gaetano Aiello.
• Editors: Cheah, Isaac; Phau, Ian; Aiello, Gaetano, 1961-
• Contents: Introduction – Country of Origin Effect: Looking Back and Moving Forward Isaac Cheah, Ian Phau, and Gaetano Aiello 1. How Much More (or Less) Is a Brand Worth When Made in a Low Labor-Cost Country? It Depends Upon Who and Where You Ask Foo Nin Ho, Glen H. Brodowsky, and Seonsu Lee 2. Country of Origin Association in Retail and Wholesale Branding Arooj Rashid and Liz Barnes 3. The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction Patrick Van Esch, Gavin Northey, Sarah Duffy, Jonas Heller, and Magdalene Striluk 4. Consumer Knowledge of Country of Origin of Fresh Food at Point of Purchase Judith Holdershaw and Roman Konopka 5. Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research Andrea Insch and Ron Cuthbert 6. Development and Validation of Consumers’ Need for Ingredient Authenticity (CNIA Scale) Zahirah Zainol, Ian Phau, and Isaac Cheah 7. Why Consumers in Developing Countries Prefer Foreign Brands: A Study of Japanese Brands in Vietnam Kim Nguyen Thuy Hang Dao and Tania von der Heidt 8. Revisiting Country Image – Examining the Determinants towards Consumers’ Purchase Intention of High Technological Products Israel Nai, Isaac Cheah, and Ian Phau
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.834; Consumers' preferences; Marketing research
• Languages: English
• ISBNs: 9780429535659
• Related ISBNs: 9780429522185; 9780429550355; 9780429260032
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.