1. Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /: targeting, valuing, segmenting and loyalty techniques. (2016) Authors: Grigsby, Mike Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Advanced database marketing : innovative methodologies and applications for managing customer relationships /: innovative methodologies and applications for managing customer relationships. (2016) Authors: Bock, Koen W. de Editors: Coussement, Kristof; Bock, Koen W. de; Neslin, Scott A, 1952- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Country of origin effect : looking back and moving forward /: looking back and moving forward. (2020) Editors: Cheah, Isaac; Phau, Ian; Aiello, Gaetano, 1961- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Cross-national consumer psychographics. ([2018?]) Other Names: Kahle, Lynn R Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Customer insight strategies : how to understand your audience and create remarkable marketing /: how to understand your audience and create remarkable marketing. (2020) Authors: Bailey, Christine Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /: a practical guide to forming a killer marketing strategy through data analysis with Python. (2021) Authors: Baig, Mirza Rahim; Govindan, Gururajan; Shrimali, Vishwesh Ravi Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Demographic targeting : the essential role of population groups in retail marketing /: the essential role of population groups in retail marketing. (2017) Authors: Pooler, James A, 1951- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Doing anthropology in consumer research. (2016) Authors: Sunderland, Patricia L; Denny, Rita Mary Taylor, 1956- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R /: improve your marketing strategies with machine learning using Python and R. (2019) Authors: Hwang, Yoon Hyup Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Methods in consumer research. Alternative approaches and special applications / Volume 2, (2018) Editors: Ares, Gaston; Varela, Paula (Varela Tomasco) Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗