Customer insight strategies : how to understand your audience and create remarkable marketing /: how to understand your audience and create remarkable marketing. (2020)

• Record Type: Book
• Further Information: Note: Christine Bailey.
• Authors: Bailey, Christine
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: An introduction to customer insights; Chapter - 02: The importance of having a mission with purpose; Chapter - 03: How insights can help create and apply customer segments; Chapter - 04: Using insights to understand, create and market to personas; Chapter - 05: Using insights for thought leadership & content marketing; Chapter - 06: Using insights for lead generation; Chapter - 07: Customer analytics and how to apply them; Chapter - 08: Let’s get social – Insights and social media; Chapter - 09: Technology to help; Chapter - 10: Implications & recommendations for practitioners
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.834; Consumers -- Research; Consumer behavior; Marketing
• Languages: English
• ISBNs: 9781789662511
• Related ISBNs: 9781789662528; 9781789662504
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.