Advanced database marketing : innovative methodologies and applications for managing customer relationships /: innovative methodologies and applications for managing customer relationships. (2016)

Record Type:
Book
Title:
Advanced database marketing : innovative methodologies and applications for managing customer relationships /: innovative methodologies and applications for managing customer relationships. (2016)
Main Title:
Advanced database marketing : innovative methodologies and applications for managing customer relationships
Further Information:
Note: Edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
Authors:
Bock, Koen W. de
Editors:
Coussement, Kristof
Bock, Koen W. de
Neslin, Scott A, 1952-
Publisher Details:
Farnham, Surrey : Gower
Publication Date:
2016
Extent:
1 online resource
Subjects:
658.834
Database marketing
Consumer profiling
Languages:
English
ISBNs:
9781317185284
Related ISBNs:
9781317185277
9781317185291
Notes:
Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.53083
Ingest File:
02_157.xml