Methods in consumer research. Alternative approaches and special applications / Volume 2, (2018)

• Record Type: Book
• Further Information: Note: Edited by Gaston Ares, Paula Varela.
• Editors: Ares, Gaston; Varela, Paula (Varela Tomasco)
• Contents: Part I. Doing consumer research in-context 1. Influence of contextual variables on consumer choice 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors Part II. Health-related Issues 6. Food intake 7. Satiety and satiation 8. Wellbeing Part III. Psychological and Physiological Measurements 9. Implicit associations 10. Face reader 11. Physiological measurements, EEG and fmRI 12. Eye-tracking Part IV. Designing Studies for Specific Populations 13. Children 14. Elderly 15. Low-income population 16. Cross cultural studies 17. Emerging markets (China, Africa, Middle East) Part V. Consumer Research with Non-food Products 18. Cosmetic products 19. Household products 20. Consumer driven product design
• Publisher Details: Oxford : Woodhead Publishing
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.834; Consumers -- Research -- Methodology
• Languages: English
• ISBNs: 9780081017449
• Related ISBNs: 9780081017432
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.