Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /: targeting, valuing, segmenting and loyalty techniques. (2016)

• Record Type: Book
• Further Information: Note: Mike Grigsby.
• Authors: Grigsby, Mike
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 1 -: Overview; Chapter - 2 -: Regression and factor analysis: an introduction; Chapter - 3 -: Retail: industry uniqueness; Chapter - 4 -: Retail: data uniqueness; Chapter - 5 -: Understanding and estimating demand; Chapter - 6 -: Price elasticity and discounts; Chapter - 7 -: Valuing marketing communications (marcomm); Chapter - 8 -: Forecasting future demand; Chapter - 9 -: Targeting the right customers; Chapter - 10 -: Maximizing the impact of mailing; Chapter - 11 -: The benefits of product bundling; Chapter - 12 -: Estimating time of purchase; Chapter - 13 -: Investigating the time of product purchase; Chapter - 14 -: Increasing customer lifetime value; Chapter - 15 -: Modelling counts (transactions); Chapter - 16 -: Quantifying complexity of customer behaviour; Chapter - 17 -: Designing effective loyalty programmes; Chapter - 18 -: Identifying loyal customers; Chapter - 19 -: Introduction to segmentation; Chapter - 20 -: Tools for successful segmentation; Chapter - 21 -: Drawing insights from segmentation; Chapter - 22 -: Creating targeted messages; Chapter - 23 -: RFM vs. segmentation; Chapter - 24 -: Marketing strategy: customers not competitors
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.834; Consumers -- Research; Customer relations
• Languages: English
• ISBNs: 9780749477165
• Related ISBNs: 9780749477158
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.