Demographic targeting : the essential role of population groups in retail marketing /: the essential role of population groups in retail marketing. (2017)

Record Type:
Book
Title:
Demographic targeting : the essential role of population groups in retail marketing /: the essential role of population groups in retail marketing. (2017)
Main Title:
Demographic targeting : the essential role of population groups in retail marketing
Further Information:
Note: James A. Pooler.
Authors:
Pooler, James A, 1951-
Edition:
1st
Publisher Details:
London : Routledge
Publication Date:
2017
Extent:
1 online resource
Subjects:
658.834
Market segmentation
Consumer behavior
Languages:
English
ISBNs:
9781351730310
9781351730327
9781351730303
9781315184166
Related ISBNs:
9781138739352
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.252786
Ingest File:
02_293.xml