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Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /: a practical guide to forming a killer marketing strategy through data analysis with Python. (2021)
Record Type:
Book
Title:
Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /: a practical guide to forming a killer marketing strategy through data analysis with Python. (2021)
Main Title:
Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python
Further Information:
Note: Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali.
Table of ContentsData Preparation and CleaningData Exploration and VisualizationUnsupervised Learning and Customer SegmentationEvaluating and Choosing the Best Segmentation ApproachPredicting Customer Revenue Using Linear RegressionMore Tools and Techniques for Evaluating Regression ModelsSupervised Learning: Predicting Customer ChurnFine Tuning Classification AlgorithmsMulticlass Classification Algorithms.
Note: Description based on CIP data; resource not viewed.
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Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
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Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.