1. Practical text analytics : interpreting text and unstructured data for business intelligence /: interpreting text and unstructured data for business intelligence. (2015) Authors: Struhl, Steven M Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Data-first marketing : how to compete and win in the age of analytics /: how to compete and win in the age of analytics. ([2020]) Authors: Miller, Janet Driscoll, 1971-; Lim, Julia, 1968- Record Type: Book Extent: 1 online resource (xxiii, 232 pages), color illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Excel 2016 for marketing statistics : a guide to solving practical problems /: a guide to solving practical problems. (©2016) Other Names: Quirk, Thomas J; Rhiney, Eric Record Type: Book Extent: 1 online resource (257 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Marketing analytics : a practical guide to improving consumer insights using data techniques /: a practical guide to improving consumer insights using data techniques. (2022) Authors: Grigsby, Mike Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS /: statistical tools for marketing and consumer behaviour using SPSS. (2021) Authors: Mesquita, José Marcos Carvalho de; Kostelijk, Erik Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Mastering market analytics : business metrics - practice and application /: business metrics - practice and application. (2017) Editors: Kozielski, Robert Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The insight discipline : crafting new marketplace understanding that makes a difference /: crafting new marketplace understanding that makes a difference. (2020) Authors: Fahey, Liam, 1951- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Applied marketing analytics using R. (2023) Authors: Yildirim, Gokhan; Kübler, Raoul V Record Type: Book Extent: 1 online resource (392 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Probabilistic methods for financial and marketing informatics. (2010) Other Names: Neapolitan, Richard E; Jiang, Xia Record Type: Book Extent: 1 online resource (432 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗