Marketing analytics : a practical guide to improving consumer insights using data techniques /: a practical guide to improving consumer insights using data techniques. (2022)

• Record Type: Book
• Further Information: Note: Mike Grigsby.
• Authors: Grigsby, Mike
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - 00: Introduction; Section - PART ONE: How can marketing analytics help you?; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Overview of statistics; Chapter - 02: Consumer behaviour and marketing strategy; Chapter - 03: What is an insight?; Section - PART TWO: Dependent variable techniques; <ul style='padding-top:0;list-style:none;'>Chapter - 04: Modelling demand and elasticity; Chapter - 05: Polynomial distributed lags; Chapter - 06: Using Poisson regression; Chapter - 07: Logistic regression and market basket analysis; Chapter - 08: Survival modelling and lifetime value; Chapter - 09: Panel regression and same store sales; Chapter - 10: Introduction to forecasting; Section - PART THREE: Interrelationship techniques; <ul style='padding-top:0;list-style:none;'>Chapter - 11: Simultaneous equations; Chapter - 12: Principal components and factor analysis; Chapter - 13: Segmentation overview; Chapter - 14: Tools of segmentation; Section - PART FOUR: Focus on media and loyalty; <ul style='padding-top:0;list-style:none;'>Chapter - 15: Modelling marcom value; Chapter - 16: Media mix modelling; Chapter - 17: Overview of loyalty; Chapter - 18: Loyalty with SEM; Chapter - 19: The customer loyalty journey; Section - PART FIVE: More important topics for everyday marketing; <ul style='padding-top:0;list-style:none;'>Chapter - 20: Statistical testing; Chapter - 21: Introduction to Big Data; Chapter - 22: Conclusion - The finale; Chapter - 23: References; Chapter - 24: Further reading;
• Edition: Third edition
• Publisher Details: London : KoganPage
• Publication Date: 2022
• Extent: 1 online resource, illustrations
• Subjects: 658.8; Marketing research; Marketing -- Statistical methods
• Languages: English
• ISBNs: 9781398608207
• Related ISBNs: 9781398608214; 9781398608191
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.