The insight discipline : crafting new marketplace understanding that makes a difference /: crafting new marketplace understanding that makes a difference. (2020)
- Record Type:
- Book
- Title:
- The insight discipline : crafting new marketplace understanding that makes a difference /: crafting new marketplace understanding that makes a difference. (2020)
- Main Title:
- The insight discipline : crafting new marketplace understanding that makes a difference
- Further Information:
- Note: Liam Fahey.
- Authors:
- Fahey, Liam, 1951-
- Contents:
- Chapter 1: The Insight DisciplineChapter 2: The 4I Diamond Framework Chapter 3: Structuring: Preparing for Insight Work Chapter 4: Sniffing: Deriving Preliminary Inferences Chapter 5: Shaping: Crafting Change Insight Chapter 6: Stipulating: Vouching and Validating Change Insight Chapter 7: Implication Insights: The Segue to Business Implications Chapter 8: Business Implications: Thinking, Decisions, Action Chapter 9: Insight Work: The Influence of Emotions Chapter 10: An Insight Culture: The Role of Leaders.
- Publisher Details:
- United Kingdom : Emerald Publishing
- Publication Date:
- 2020
- Extent:
- 1 online resource
- Subjects:
- 658.802
Marketing -- Statistical methods - Languages:
- English
- ISBNs:
- 9781839827327
9781839827303 - Related ISBNs:
- 9781839827334
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.680422
- Ingest File:
- 11_011.xml