Applied marketing analytics using R. (2023)

• Record Type: Book
• Further Information: Note: Gokhan Yildirim, Raoul V. Kübler.
• Authors: Yildirim, Gokhan; Kübler, Raoul V
• Contents: Chapter 1: Introduction; Chapter 2: Customer Segmentation; Chapter 3: Marketing Mix Modelling; Chapter 4: Attribution Modelling; Chapter 5: User Generated Data Analytics; Chapter 6: Customer Mindset Metrics; Chapter 7: Text Mining; Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning; Chapter 9: Demand Forecasting; Chapter 10: Image Analytics; Chapter 11: Data Project Management and General Recommendations
• Edition: 1st
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2023
• Extent: 1 online resource (392 pages)
• Subjects: 658.83402855133; Marketing -- Data processing; Marketing -- Statistical methods; R (Computer program language)
• Languages: English
• ISBNs: 9781529613421
• Related ISBNs: 9781529768732; 9781529768725
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.