Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS /: statistical tools for marketing and consumer behaviour using SPSS. (2021)
- Record Type:
- Book
- Title:
- Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS /: statistical tools for marketing and consumer behaviour using SPSS. (2021)
- Main Title:
- Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
- Further Information:
- Note: José Marcos Carvalho de Mesquita and Erik Kostelijk.
- Authors:
- Mesquita, José Marcos Carvalho de
Kostelijk, Erik - Contents:
- 1. Creating and examining databases in SPSS 2. Introduction to exploratory data analysis 3. Analysis of variance 4. Regression analysis 5. Time series analysis 6. Discriminant analysis 7. Cluster analysis 8. Exploratory factor analysis (EFA) 9. Confirmatory factor analysis (CFA) 10. Structural equation modelling (SEM)
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2021
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.8342
Marketing -- Statistical methods
Marketing -- Data processing - Languages:
- English
- ISBNs:
- 9781000481747
9781000481716
9781003196617 - Related ISBNs:
- 9781032052182
9781032052199 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.651039
- Ingest File:
- 07_017.xml