Mastering market analytics : business metrics - practice and application /: business metrics - practice and application. (2017)

• Record Type: Book
• Further Information: Note: Edited by Robert Kozielski.
• Editors: Kozielski, Robert
• Contents: Introduction Robert Kozielski Chapter 1. Why, How, What Robert Kozielski Chapter 2. Measuring Market Strategy Results Robert Kozielski, Michał Dziekoński, Jacek Pogorzelski, Grzegorz Urbanek Chapter 3. Sales and Distribution Management Metrics Robert Kozielski, Michał Dziekoński, Michał Medowski, Marcin Ostachowski, Jacek Pogorzelski Chapter 4. Marketing Communication Ratios Robert Kozielski, Michał Dziekoński, Jacek Pogorzelski Chapter 5. E-Commerce and Social Media Indicators Robert Kozielski, Artur Maciorowski, Grzegorz Mazurek, Anna Miotk.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.80015195; Marketing -- Statistical methods; Commercial statistics
• Languages: English
• ISBNs: 9781787432697; 9781787148352
• Related ISBNs: 9781787148369
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.