21. Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /: essential reference for practitioners and data scientists. (2021) Authors: Syam, Niladri; Kaul, Rajeeve Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
22. Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS /: statistical tools for marketing and consumer behaviour using SPSS. (2021) Authors: Mesquita, José Marcos Carvalho de; Kostelijk, Erik Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
23. Marketing Automation with Eloqua. (2013) Other Names: Griffith, Ben Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
24. Marketing in a digital world. (2019) Editors: Rindfleisch, Aric; Malter, Alan J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
25. Marketing metrics : leverage analytics and data to optimize marketing strategies /: leverage analytics and data to optimize marketing strategies. (2022) Authors: Inge, Christina Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
26. Marketing und Sales Automation : Grundlagen--Tools--Umsetzung, Alles, was Sie wissen müssen /: Grundlagen--Tools--Umsetzung, Alles, was Sie wissen müssen. ([2017]) Editors: Hannig, Uwe, 1958- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
27. Predictive analytics for marketers : using data mining for business advantage /: using data mining for business advantage. (2018) Authors: Leventhal, Barry Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
28. Regulating online behavioural advertising through data protection law. (2021) Authors: Chen, Jiahong Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
29. Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention /: how to improve customer acquisition, customer retention, and fraud detection and prevention. (2017) Authors: Isson, Jean Paul, 1971-; Hwang, Minha Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
30. Vertrieb und Marketing in der digitalen Welt : So schaffen Unternehmen die Business Transformation in der Praxis /: So schaffen Unternehmen die Business Transformation in der Praxis. ([2018]) Authors: Biesel, Hartmut; Hame, Hartmut Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗