1. AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots /: how marketers without a data science degree can use AI, big data and bots. (2018) Authors: Gentsch, Peter Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Applied marketing analytics using R. (2023) Authors: Yildirim, Gokhan; Kübler, Raoul V Record Type: Book Extent: 1 online resource (392 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /: an overview of tools and techniques. (2017) Authors: Struhl, Steven M Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Big data analytics : applications in business and marketing /: applications in business and marketing. (2022) Authors: Chaudhary, Kiran; Alam, Mansaf Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumer behaviour and analytics : data driven decision making /: data driven decision making. (2019) Authors: Smith, Andrew, 1967 March 27 Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Creating value with big data analytics : making smarter marketing decisions /: making smarter marketing decisions. (2016) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Creating value with data analytics in marketing : mastering data science /: mastering data science. (2021) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Creativity and data marketing : a practical guide to applying data creatively /: a practical guide to applying data creatively. (2017) Authors: Wang, Becky Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Customer data platforms : use people data to transform the future of marketing engagement /: use people data to transform the future of marketing engagement. ([2021]) Authors: Kihn, Martin; O'Hara, Chris Record Type: Book Extent: 1 online resource (xii, 227 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Customer-centricity : the new path to product innovation and profitability /: the new path to product innovation and profitability. (2018) Authors: Valls, Josep-Francesc Record Type: Book Extent: 1 online resource (vi, 150 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗