1. Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention /: how to improve customer acquisition, customer retention, and fraud detection and prevention. (2017) Authors: Isson, Jean Paul, 1971-; Hwang, Minha Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support /: methods and applications in marketing management, public policy, and litigation support. (2018) Editors: Mizik, Natalie; Hanssens, Dominique M Other Names: Edward Elgar Publishing, publisher. Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Die Digitalisierung der Kommunikation im Mittelstand : Auswirkungen von Marketing 4.0.: Auswirkungen von Marketing 4.0. (2017) Other Names: Lies, Jan Record Type: Book Extent: 1 online resource (74 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots /: how marketers without a data science degree can use AI, big data and bots. (2018) Authors: Gentsch, Peter Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Customer-centricity : the new path to product innovation and profitability /: the new path to product innovation and profitability. (2018) Authors: Valls, Josep-Francesc Record Type: Book Extent: 1 online resource (vi, 150 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing Automation with Eloqua. (2013) Other Names: Griffith, Ben Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /: essential reference for practitioners and data scientists. (2021) Authors: Syam, Niladri; Kaul, Rajeeve Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Data analytics for business : lessons for sales, marketing, and strategy /: lessons for sales, marketing, and strategy. (2022) Authors: Haimowitz, Ira J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Regulating online behavioural advertising through data protection law. (2021) Authors: Chen, Jiahong Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Creating value with data analytics in marketing : mastering data science /: mastering data science. (2021) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗