Regulating online behavioural advertising through data protection law. (2021)

• Record Type: Book
• Further Information: Note: Jiahong Chen.
• Authors: Chen, Jiahong
• Contents: Contents: PART I THE SET-UP Introduction to Regulating Online Behavioural Advertising Through Data Protection Law 1. The techno-economic landscape of OBA 9 PART II THE STAKES 2. Claims of legitimate interests and societal benefits of OBA 37 3. Individualistic and societal risks of OBA 57 PART III THE LAW 4. Data protection principles governing OBA 5. Lawful grounds legitimizing data uses for OBA 6. 'Consent + necessity 2.0': the regulatory blind spots PART IV THE POSSIBILITIES 7. Diversifying the data protection regulatory toolbox Conclusion to Regulating Online Behavioural Advertising Through Data Protection Law Index.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 342.0858; Data protection -- Law and legislation; Marketing -- Data processing; Internet advertising
• Languages: English
• ISBNs: 9781839108303
• Related ISBNs: 9781839108297
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.