Marketing Automation with Eloqua. (2013)

• Record Type: Book
• Other Names: Griffith, Ben
• Contents: Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Creating your First Campaign; Navigation overview; Creating an e-mail; Creating a segment; Creating the campaign; Summary; Chapter 2: Eloqua Campaigns; Campaigns overview; Campaign entry; Tracking external sources to landing pages; Tracking external sources with forms; Offline campaign components; Offline activity -- external assets and activity; Direct mail; Best practices of a campaign; Summary; Chapter 3: Creating Your Next Campaigns; Campaign components. AUDIENCE componentsASSETS components; DECISIONS components; ACTIONS components; Designing a campaign; Building our campaign; Campaign ASSETS; Summary; Chapter 4: Assets Overview; Component Library; Images; File Storage; Hyperlinks; Field Merge; Email Header; Email Footer; Shared Content; Dynamic Content; Signature Layout; Signature Rule; Summary; Chapter 5: Managing E-mails; Building e-mails; Creating a template; Editor overview; Border and background; Standalone images; Text, field merges, hyperlinks, and images; Shared content; Signature; Header and footer; Creating e-mails; Dynamic content. Managing subscription preferencesE-mail deliverability and testing; Updating the campaign; Summary; Chapter 6: Managing Forms; Creating a form; Adding form fields; Creating a new contact field; Hidden form fields; Adding processing steps; Form processing step overview; Processing steps for our form; Update Contacts -- With Form Data; Send Notification Email; Redirect to Web Page; Subscribe Contacts Globally; Add to Program; Add to Shared Contact List; Updating the campaign; Summary; Chapter 7: Managing Landing Pages; Building landing pages; Creating a template; Editor overview. Background and containerStandalone images; Text; Page snippets; Creating the landing pages; Shared content; Dynamic content; Updating the remaining pages; Updating the e-mails; Updating the campaign; Summary; Chapter 8: Contact Segmentation; Contact-centric data model; Account and e-mail address data; E-mail, website, and form activities; Lead scores; Campaign activity; Custom objects and events; Opportunities; Segments; Filter Criteria; Individual Contacts; Upload Contacts; Shared Filter; Shared List; Updating the campaign; Summary; Chapter 9: Campaign Activation and Analysis; Lead Scoring. Shared filtersLead scoring shared filter; Visited landing page shared filters; Updating the campaign; Campaign activation; Campaign analysis; Summary; Index.
• Publisher Details: Place of publication not identified : Packt Publishing
• Publication Date: 2013
• Extent: 1 online resource
• Subjects: 658.8 658.872; COMPUTERS -- Enterprise Applications -- General; Marketing -- Data processing; Marketing -- Communication systems -- Data processing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; COMPUTERS -- Enterprise Applications -- Business Intelligence Tools; Electronic books
• Languages: English
• ISBNs: 9781306212748; 9781782177791; 1782177795
• Related ISBNs: 130621274X; 9781782177784; 1782177787
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.