Predictive analytics for marketers : using data mining for business advantage /: using data mining for business advantage. (2018)

• Record Type: Book
• Further Information: Note: Barry Leventhal.
• Authors: Leventhal, Barry
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - 00: Introduction; Section - 01: How can Predictive Analytics Help Your Business?; Section - 02: Using Data Mining to Build Predictive Models; Section - 03: Managing the Data for Predictive Analysis; Section - 04: The Analytical Modelling Toolkit; Section - 05: Software Solutions for Predictive Analytics; Section - 06: Predicting Customer Behaviour using Analytical Models; Section - 07: Predicting Lifetimes – From Customers to Machines; Section - 08: How to Build a Customer Segmentation; Section - 09: Accounts, Baskets, Citizens or Businesses – Applying Predictive Analytics in Various Sectors; Section - 10: From People to Products – Using Predictive Analytics in Retail; Section - 11: How to Benefit from Social Network Analysis; Section - 12: Testing the Benefits of Predictive Models and other Marketing Effects; Section - 13: Top Tips for Gaining Business Value from Predictive Analytics
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8002856312; Marketing -- Data processing; Marketing -- Data processing -- Case studies; Marketing -- Forecasting; Marketing -- Forecasting -- Case studies; Data mining
• Languages: English
• ISBNs: 9780749479947
• Related ISBNs: 9780749479930
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.