Marketing in a digital world. (2019)

• Record Type: Book
• Further Information: Note: Edited by Aric Rindfleisch, Alan J. Malter.
• Editors: Rindfleisch, Aric; Malter, Alan J
• Contents: Introduction: Transitioning to a Digital World; Aric Rindfleisch and Alan J. Malter Marketing in the Digital Age: A Moveable Feast of Information; Kristen E. Lane and Sidney J. Levy The Impact of Digital Innovations on Marketing and Consumers; Brian T. Ratchford Big and Lean is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management; Emre Soyer, Steven Seggie and Koen Pauwels The Growing Importance of Software as a Driver of Value Exchange; Charles Hofacker Mobile Marketing 2.0: State of the Art and Research Agenda; Unnati Narang and Venkatesh Shankar All's Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology-Consumer Interactions; Utpal Dholakia Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators; Sergio Roman, Isabel P. Riquelme and Dawn Iacobucci Self-Manufacturing via 3D Printing: Implications for Retailing Thought and Practice; Aric Rindfleisch, Alan J. Malter and Greg Fisher.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.800285; Marketing; Marketing -- Technological innovations; Marketing -- Data processing
• Languages: English
• ISBNs: 9781787563414; 9781787563391
• Related ISBNs: 9781787563407
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.