Creating value with big data analytics : making smarter marketing decisions /: making smarter marketing decisions. (2016)

Record Type:: Book
Title:: Creating value with big data analytics : making smarter marketing decisions /: making smarter marketing decisions. (2016)
Main Title:: Creating value with big data analytics : making smarter marketing decisions
Further Information:: Note: Peter Verhoef, Edwin Kooge, Natasha Walk.
Authors:: Verhoef, Peter C
Kooge, Edwin
Walk, Natasha
Publisher Details:: London : Routledge
Publication Date:: 2016
Extent:: 1 online resource, illustrations (black and white)
Subjects:: 658.83
Consumer profiling
Big data
Marketing -- Data processing
Languages:: English
ISBNs:: 9781317561910
9781317561927
9781317561903
Related ISBNs:: 9781138837959
9781138837973
Notes:: Note: Description based on CIP data; item not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.46275
Ingest File:: 02_111.xml