Creating value with data analytics in marketing : mastering data science /: mastering data science. (2021)

• Record Type: Book
• Further Information: Note: Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa.
• Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E
• Contents: 1 Data science and big data 2 Creating value with data science 3 Value objectives and metrics 4 Data assets 5 Data storing and integration 6 Customer privacy and data security 7 Data analytics 8 Data exploration 9 Data modeling 10 Creating impact with storytelling and visualization 11 Creating value with data science 12 Building successful data analytics capabilities
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (colour)
• Subjects: 658.83; Consumer profiling; Big data; Marketing -- Data processing
• Languages: English
• ISBNs: 9781000465518; 9781000465464; 9781003011163
• Related ISBNs: 9780367819781; 9780367819798
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.