Creativity and data marketing : a practical guide to applying data creatively /: a practical guide to applying data creatively. (2017)

• Record Type: Book
• Further Information: Note: Becky Wang.
• Authors: Wang, Becky
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 1 -: Big ideas that work: The promise of data and creativity; Chapter - 2 -: Transformation within the (marketing) organization; Chapter - 3 -: Understanding the data and analytic processes that enhance marketing; Chapter - 4 -: New mental models for marketing; Chapter - 5 -: How to create a creativity and data informed organization; Chapter - 6 -: Media and tech partners that facilitate connections with consumers; Chapter - 7 -: Case Study - Zappos; Chapter - 8 -: Case study - Verizon; Chapter - 9 -: Creative agency relationship - a new model; Chapter - 10 -: Adoreme - Growth hacking and crowd-sourcing; Chapter - 11 -: Next practice
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.800285; Marketing -- Data processing
• Languages: English
• ISBNs: 9780749477257
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.