Consumer behaviour and analytics : data driven decision making /: data driven decision making. (2019)

• Record Type: Book
• Further Information: Note: Andrew Smith.
• Authors: Smith, Andrew, 1967 March 27
• Contents: List of Figures List of Tables Preface Acknowledgements 1. An Introduction to Consumer Analytics 2. Purchase Insight and the Anatomy of Transactions 3. Web & Social Media Activity 4. Extant Research and Exogenous Cognition 5. Elemental Features of Consumer Choice: Needs, Economics, Deliberation and Impulse 6. Perceptual and Communicative Features of Consumer Choice 7. Individual and Social Features of Consumption 8. Knowledge Driven Marketing & the Modular Adaptive Dynamic Schematic Index
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.8342; Consumer behavior; Marketing -- Data processing
• Languages: English
• ISBNs: 9780429953354; 9780429953361; 9780429953347; 9780429489921
• Related ISBNs: 9781138592643; 9781138592650
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.