Big data analytics : applications in business and marketing /: applications in business and marketing. (2022)

• Record Type: Book
• Further Information: Note: Kiran Chaudhary and Mansaf Alam.
• Authors: Chaudhary, Kiran; Alam, Mansaf
• Contents: Embrace the Data Analytics Chase: A Journey from Basics to Business SUZANEE MALHOTRA 2 Big Data Analytics and Algorithms ALOK KUMAR, LAKSHITA BHARGAVA, AND ZAMEER FATIMA 3 Market Basket Analysis: An Effective Data-Mining Technique for Anticipating Consumer Purchase Behavior SAMALA NAGARAJ 4 Customer View—Variation in Shopping Patterns AMBIKA N 5 Big Data Analytics for Market Intelligence MD. RASHID FAROOQI, ANUSHKA TIWARI, SANA SIDDIQUI, NEERAJ KUMAR, AND NAIYAR IQBAL 6 Advancements and Challenges in Business Applications of SAR Images PRACHI KAUSHIK AND SURAIYA JABIN 7 Exploring Quantum Computing to Revolutionize Big Data Analytics for Various Industrial Sectors PREETI AGARWAL AND MANSAF ALAM 8 Evaluation of Green Degree of Reverse Logistic of Waste Electrical Appliances LI QIN HU, AMIT YADAV, HONG LIU, AND RUMESH RANJAN 9 Nonparametric Approach of Comparing Company Performance: A Grey Relational Analysis TIHANA ŠKRINJARIĆ 10 Applications of Big Data Analytics in Supply-Chain Management NABEELA HASAN AND MANSAF ALAM 11. Evaluation Study of Churn Prediction Models for Business Intelligence SHOAIB AMIN BANDAY AND SAMIYA KHAN 12 Big Data Analytics for Marketing Intelligence TRIPTI PAUL AND SANDIP RAKSHIT 13 Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications SUZANEE MALHOTRA
• Edition: 1st
• Publisher Details: Boca Raton : Auerbach
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.05; Business -- Data processing; Marketing -- Data processing; Big data
• Languages: English
• ISBNs: 9781000523577; 9781000523553; 9781003175711
• Related ISBNs: 9781032007885; 9781032187662
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.