1. A marketer's guide to digital advertising : transparency, metrics and money /: transparency, metrics and money. (2023) Authors: Dhar, Shailin; Thomson, Scott Record Type: Book Extent: 1 online resource (248 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Advertising on Google : the high performance cookbook : over 120 practical recipes to set up, optimize, and manage profitable AdWords campaigns /: the high performance cookbook : over 120 practical recipes to set up, optimize, and manage profitable AdWords campaigns. (2013) Other Names: Cutura, Kristina Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Alternate reality games : promotion and participatory culture /: promotion and participatory culture. (2019) Authors: Janes, Stephanie Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Branded content : the fateful merging of media and marketing /: the fateful merging of media and marketing. (2021) Authors: Hardy, Jonathan, 1963- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Computational advertising : market and technologies for internet commercial monetization /: market and technologies for internet commercial monetization. (2020) Authors: Liu, Peng; Wang, Chao Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Creative direction in a digital world : a guide to being a modern creative director /: a guide to being a modern creative director. ([2017]) Authors: Harrell, Adam Record Type: Book Extent: 1 online resource (xxii, 114 pages), illustrations (some color) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Digital and social media marketing : a results-driven approach /: a results-driven approach. (2016) Editors: Heinze, Aleksej; Fletcher, Gordon; Rashid, Tahir; Cruz, Ana Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Digital and social media marketing : a results-driven approach /: a results-driven approach. (2020) Editors: Heinze, Aleksej; Fletcher, Gordon; Rashid, Tahir; Cruz, Ana Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience. ([2017]) Authors: Wright, Travis; Snook, Chris J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Digitales Marketing für Dummies. ([2018]) Authors: Deiss, Ryan; Henneberry, Russ Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗