Digital and social media marketing : a results-driven approach /: a results-driven approach. (2020)

• Record Type: Book
• Further Information: Note: Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz.
• Editors: Heinze, Aleksej; Fletcher, Gordon; Rashid, Tahir; Cruz, Ana
• Contents: Part 1: Introduction 0. A visual introduction to Digital and Social Media Marketing Gordon Fletcher 1. Understanding Digital and Social Media Marketing concepts Rimantas Gatautis 2. Identifying business needs Milanka Slavova Part 2: Building your digital marketing strategy 3. Understanding your buyer persona Ana Cruz and Stelios Karatzas 4. Digital and Social Media Marketing strategy Ivan Stoychev Part 3: Operational planning 5. Campaign planning and project management Anna Tarabasz 6. Developing an effective digital presence Ana Cruz and Stelios Karatzas 7. Search engine optimisation: strategy implementation Aleksej Heinze 8. Social media Alex Fenton, Mostafa Mohamad and Ashley Jones 9. Content marketing Sophie Iredale, Aleksej Heinze and Martin J Williams 10. Paid advertising – search, social and affiliate Rimantas Gatautis and Elena Vitkauskaitė 11. Mobile marketing Bartłomiej Kurzyk, Tahir Rashid and Sayed Ali Hayder 12. Measuring brand awareness, campaign evaluation and web analytics Alexander Christov, Verena Hausmann and Sue Williams 13. Future users, content and marketing Gordon Fletcher and Alexander Christov
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.872; Internet marketing; Internet advertising; Electronic commerce; Social media
• Languages: English
• ISBNs: 9781000041668
• Related ISBNs: 9781000041644; 9781000041651; 9780429280689
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.