Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience. ([2017])

• Record Type: Book
• Further Information: Note: Travis Wright, Chris J. Snook.
• Authors: Wright, Travis; Snook, Chris J
• Contents: Overview. The game at speed -- Influencers, zombies, and everything between -- Building a customer-centric organization. Introducing the experience marketing framework -- The insights layer -- Mind over organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for influencers and employee advocates -- Social business strategy for HR -- Social business strategy for customer service -- Data and automation. Designing your ultimate marketing stack -- Future-proofing. Building a personal brand, BRO -- Avoiding obsolescence and the road ahead.
• Publisher Details: Hoboken, New Jersey : Wiley
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.8/72; Internet marketing; Internet advertising; Digital media; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Digital media; Internet advertising; Internet marketing; Electronic books
• Languages: English
• ISBNs: 9781119291749; 1119291747; 9781119291718; 1119291712
• Related ISBNs: 9781119291701; 1119291704
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record and CIP data provided by publisher.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.