A marketer's guide to digital advertising : transparency, metrics and money /: transparency, metrics and money. (2023)

• Record Type: Book
• Further Information: Note: Shailin Dhar, Scott Thomson.
• Authors: Dhar, Shailin; Thomson, Scott
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Chapter - 01: Meaningful measurement; Chapter - 02: The digital supply chain; Chapter - 03: The skills gap; Chapter - 04: When to consult external partners; Chapter - 05: The limits of tech; Chapter - 06: Understanding your leverage; Chapter - 07: Risks versus rewards; Chapter - 08: Shiny new digital objects; Chapter - 09: References
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2023
• Extent: 1 online resource (248 pages)
• Subjects: 659.144; Internet advertising; Internet marketing
• Languages: English
• ISBNs: 9781398609679
• Related ISBNs: 9781398609693; 9781398609662
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.