Branded content : the fateful merging of media and marketing /: the fateful merging of media and marketing. (2021)

• Record Type: Book
• Further Information: Note: Jonathan Hardy.
• Authors: Hardy, Jonathan, 1963-
• Contents: Part One: Practices 1 Advertising and media: separation and integration 2. News Media and Marketing 3. Branded entertainment and product integration 4. Brand content direct to you: marketers’ ‘owned’ media 5. Going native in digital media 6. Media as Marketers Part Two: Policies and Problems 7. Regulating convergent media and marketing communications 8. Lobbying, liberalisation, normalisation, and contestation 9. Communication gains and losses: economic, cultural, and societal 10. Media and marketing critiques: renewing the radical tradition 11. Advertising and Media (reprise): contesting normalisation
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.827; Product placement in mass media; Branding (Marketing); Internet marketing; Internet advertising; Marketing -- Technological innovations; Advertising -- Technological innovations; Marketing -- Moral and ethical aspects; Advertising -- Moral and ethical aspects
• Languages: English
• ISBNs: 9781317278887; 9781317278894; 9781315641065
• Related ISBNs: 9781138190412; 9781138190429
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.