Creative direction in a digital world : a guide to being a modern creative director /: a guide to being a modern creative director. ([2017])

• Record Type: Book
• Further Information: Note: Adam Harrell.
• Authors: Harrell, Adam
• Contents: Understand your audience -- What you should know about branding -- The process of ideation and concepting -- The elements of great design -- Creating narrative with animation and video -- Making your message spread -- The innovation trap -- Guide to digital prototyping -- Designing digital experiences -- Presenting -- Keeping yourself and your team happy.
• Publisher Details: Boca Raton : CRC Press Taylor & Francis Group
• Publication Date: 2017
• Extent: 1 online resource (xxii, 114 pages), illustrations (some color)
• Subjects: 659.14/4; Web sites -- Design; Computer animation; Creativity in advertising; Internet advertising; Internet marketing; Video recordings -- Production and direction; Computer animation; Creativity in advertising; Internet advertising; Internet marketing; Video recordings -- Production and direction; Web sites -- Design; BUSINESS & ECONOMICS / Advertising & Promotion; Electronic books
• Languages: English
• ISBNs: 9781351380218; 1351380214
• Related ISBNs: 9781138847514; 1138847518
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.