Alternate reality games : promotion and participatory culture /: promotion and participatory culture. (2019)
- Record Type:
- Book
- Title:
- Alternate reality games : promotion and participatory culture /: promotion and participatory culture. (2019)
- Main Title:
- Alternate reality games : promotion and participatory culture
- Further Information:
- Note: Stephanie Janes.
- Authors:
- Janes, Stephanie
- Contents:
- List of Figures Acknowledgements Introduction 1. Promotional ARGs in Context 2. ARGs as Marketing 3. The Promise of Participation 4. Promotional ARGs and Digital Labour 5. Conclusion Glossary Index
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2019
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 794.81536
Video games -- Dictionaries
Shared virtual environments
Popular culture
Internet advertising - Languages:
- English
- ISBNs:
- 9781351174725
9781351174732
9781351174718
9781351174749 - Related ISBNs:
- 9780815386803
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.447653
- Ingest File:
- 02_577.xml