1. User research : a practical guide to designing better products and services /: a practical guide to designing better products and services. (2018) Authors: Marsh, Stephanie Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Going social : excite customers, generate buzz, and energize your brand with the power of social media /: excite customers, generate buzz, and energize your brand with the power of social media. (2012) Other Names: Goldman, Jeremy Record Type: Book Extent: 1 online resource (288 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Der Messecoach : mit frischen Kontakten und höherer Kontaktqualität zu neuen Kunden und mehr Umsatz /: mit frischen Kontakten und höherer Kontaktqualität zu neuen Kunden und mehr Umsatz. (2018) Authors: Dehghan, Thomas Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Erfolgreich mit Spenderinnen und Spendern korrespondieren : Mit gelungenen Texten gewinnen und binden /: Mit gelungenen Texten gewinnen und binden. (2017) Authors: Franck, Norbert Record Type: Book Extent: 1 online resource (VII, 45 S. 4 Abb.) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Why do smart people make such stupid mistakes? : a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people /: a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people. (2011) Authors: Merrington, Chris Record Type: Book Extent: 1 online resource (250 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Inbound-Marketing : Wie Sie Kunden online anziehen, abholen und begeistern /: Wie Sie Kunden online anziehen, abholen und begeistern. (2018) Authors: Halligan, Brian, 1967-; Shah, Dharmesh, 1967- Other Names: Runne, Dierk translator. Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions /: Aligning sales and marketing to shape and deliver profitable customer value propositions. (2017) Authors: Kelly, Simon; Johnston, Paul; Danheiser, Stacey Record Type: Book Extent: 1 online resource (XX, 199 pages), 30 illustrations in color View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Open innovation ecosystems : creating new value constellations in the financial services /: creating new value constellations in the financial services. (2018) Authors: Fasnacht, Daniel, 1964- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Relationship marketing in the digital age. (2019) Authors: Palmatier, Robert W; Steinhoff, Lena Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Experiential marketing : consumer behaviour, customer experience and the 7Es /: consumer behaviour, customer experience and the 7Es. (2018) Authors: Batat, Wided Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗