Account-based growth : unlocking sustainable value through extraordinary customer focus /: unlocking sustainable value through extraordinary customer focus. (2022)

• Record Type: Book
• Further Information: Note: Bev Burgess, Tim Shercliff.
• Authors: Burgess, Bev; Shercliff, Tim
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - Part One: Introducing account-based growth; <ul style='padding-top:0;list-style:none;'>Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - Part Two: Aligning internally for growth; <ul style='padding-top:0;list-style:none;'>Chapter - 03: Account prioritisation and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - Part Three: Engaging externally for growth; <ul style='padding-top:0;list-style:none;'>Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - Part Four: Account-based growth assessment tool
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.804; Industrial marketing; Customer relations
• Languages: English
• ISBNs: 9781398607453
• Related ISBNs: 9781398607460; 9781398607446
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.