100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world /: achieve end-to-end customer engagement in a multi-channel world. (2018)

• Record Type: Book
• Other Titles: One hundred practical ways to improve customer experience; Hundred practical ways to improve customer experience
• Further Information: Note: Martin Newman, Malcolm McDonald.
• Authors: Newman, Martin; McDonald, Malcolm
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Put the Customer First - If You Don’t, Someone Else Will; Chapter - 02: Amazon, Alibaba and Other Marketplaces are Taking Your Market Share; Chapter - 03: Removing Friction from the Customer’s Journey in all Consumer Sectors; Chapter - 04: How to be Disruptive in Your Own Business; Chapter - 05: The Role of the Store in Customer Experience and its New Footprint; Chapter - 06: We Live in a Hyper Local World where Mobile is Key; Chapter - 07: Organizational Design which puts the Customer First; Chapter - 08: Staff Empowerment and Cultural Change from the Top; Chapter - 09: Conscious Consumption Matters to Millennials; Chapter - 10: To Retain Customers, Retailers must Become Service Providers; Chapter - 11: Winning the Hearts and Minds of Customers in International Markets; Chapter - 12: Customer-Centric Marketing Communications; Chapter - 13: A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’; Chapter - 14: Strategic Social Media and its Importance to the Whole Organization; Chapter - 15: The Impact of AI, Virtual Reality, Machine Learning and Voice on Customer Experience; Chapter - 16: The Rise of the ‘Ations’ in Driving Differentiation in the Customer Journey; Chapter - 17: Key Drivers for CRM and the Customer Experience; Chapter - 18: Understanding Customer Behaviour – Turning Data into Actionable Insight
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.812; Customer relations; Marketing
• Languages: English
• ISBNs: 9780749482688
• Related ISBNs: 9780749482671
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.