1. A concise guide to market research : the process, data, and methods using IBM SPSS statistics /: the process, data, and methods using IBM SPSS statistics. ([2019]) Authors: Sarstedt, Marko; Mooi, Erik Record Type: Book Extent: 1 online resource (396 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Data-first marketing : how to compete and win in the age of analytics /: how to compete and win in the age of analytics. ([2020]) Authors: Miller, Janet Driscoll, 1971-; Lim, Julia, 1968- Record Type: Book Extent: 1 online resource (xxiii, 232 pages), color illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Developing a market orientation. (©1999) Other Names: Deshpande, Rohit; Marketing Science Institute. Record Type: Book Extent: 1 online resource (vii, 320 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Essentials of marketing research : a hands-on orientation /: a hands-on orientation. ([2015]) Other Names: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (xxiv, 408 pages), color illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Essentials of marketing research : putting research into practice /: putting research into practice. (2013) Other Names: Clow, Kenneth E; James, Karen E Record Type: Book Extent: 1 online resource (520 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Leading edge marketing research : 21st-century tools and practices /: 21st-century tools and practices. (2011) Other Names: Kaden, Robert J; Linda, Gerald; Prince, Melvin Record Type: Book Extent: 1 online resource (504 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Market research in practice : how to get greater insight from your market /: how to get greater insight from your market. (2013) Other Names: Hague, Paul N; Hague, Nick, 1974-; Morgan, Carol-Ann, 1958- Record Type: Book Extent: 1 online resource (xiv, 257 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Market segmentation analysis : understanding it, doing it, and making it useful /: understanding it, doing it, and making it useful. (2018) Authors: Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich Record Type: Book Extent: 1 online resource (324 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Marketing research : an applied orientation /: an applied orientation. (2020) Authors: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (xxvi, 856 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Marketing research : an applied orientation /: an applied orientation. (2020) Other Names: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (xxvi, 856 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗