Developing a market orientation. (©1999)

• Record Type: Book
• Further Information: Note: Rohit Deshpandé, editor.
• Other Names: Deshpande, Rohit; Marketing Science Institute.
• Publisher Details: Thousand Oaks, Calif : Sage Publications
• Publication Date: 1999
• Copyright Date: 1999
• Extent: 1 online resource (vii, 320 pages), illustrations
• Subjects: 658.8/3; Marketing research; Customer services; Corporate culture; Organization; Competition; Marketing; Marketing -- Recherche; Service à la clientèle; Culture d'entreprise; Organisation; Concurrence; BUSINESS & ECONOMICS -- Marketing -- Research; Organization; Competition; Corporate culture; Customer services; Marketing research; Klantgerichtheid; Management; Organisatiecultuur; Marketing -- Recherche; Culture d'entreprise; Compétitivité (économie politique); Service à la clientèle; Corporate Identity; Kundenorientierung; Marketingmanagement; Electronic books
• Languages: English
• ISBNs: 9781452263168; 1452263167; 9781452231426; 1452231427
• Related ISBNs: 076191692X; 9780761916925; 0761916938; 9780761916932
• Notes: Note: Includes bibliographical references and indexes.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.