Marketing research : an applied orientation /: an applied orientation. (2020)

• Record Type: Book
• Further Information: Note: Naresh K. Malhotra.
• Authors: Malhotra, Naresh K
• Contents: Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.
• Edition: Seventh edition Global edition
• Publisher Details: Harlow, England : Pearson
• Publication Date: 2020
• Extent: 1 online resource (xxvi, 856 pages)
• Subjects: 658.8/3; Marketing research; Marketing research -- Methodology; Marketing -- Recherche; Marketing -- Recherche -- Méthodologie; Marketing research; Marketing research -- Methodology
• Languages: English
• ISBNs: 9781292265919; 1292265914
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from digital title page (viewed on November 21, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.